A big boost to its TV coverage could see the league boost its viewership by up by 10% by 2020.
The NFL has previously said it needs to grow the amount of TV time for games.
However, the league has recently increased the amount available, and is currently the only major American sports league that uses the new technology.
The league said it would spend $10 million on new technology for its broadcast and online coverage, and said it had been in talks with technology providers to boost their production capacity.
The commissioner, Roger Goodell, is currently at the NFL owners meetings in Las Vegas and said he had “been very focused” on TV and video for the past few weeks.
“We have been working hard to ensure we are ready to make a strong impact on our television audience,” Goodell said in a statement.
“In the next year, we will begin working with all of the broadcasters to ensure the league continues to deliver the highest-quality and engaging content, and to further increase the reach of our digital platform.”
The new technology will include better sound, wider viewing angles, and an increase in video quality.
It will also allow the league to use more cameras, better equipment and even faster cameras to film plays.
The $10m was a small portion of the $60m that was earmarked to improve the league’s online content and stream video from games.