In 2017, the number of podcasts in the iTunes store rose to a record 576 million, up 13 percent from the previous year.
The growth comes as the iTunes app has been expanding beyond radio and into podcasts, where more and more podcasts are becoming available to consumers.
But some podcasts are struggling to find an audience and, like many of the rest, have been hit with a lack of content, according to a new report by podcasters.
“Podcasts are still very much in their infancy,” said Alex Nusbaum, who runs the podcast “The A.V. Club Podcast.”
“They’re still not in a place where they can truly compete with broadcast television.”
While podcasts are growing in popularity, Nusfelds said there’s a lack to say that the average listener is actually listening to more podcasts than broadcast television.
“We’re still talking about 10-15 hours of audio per episode, which is pretty low compared to the broadcast network,” he said.
“You can talk about the growth in listenership but you’re not seeing a spike in listenerships.
The real growth is coming from the audience.”
Podcast listenership is increasing, but it’s not keeping up with the overall volume of audio content available to themThe data also suggests that podcasts have struggled to keep up with broadcast TV.
Podcast listenership was rising, but its growth was not keeping pace with the volume of podcasts available to people who had an Apple TV, Roku, or Android TV, Nussbaum said.
While Nusbach said that podcasts would be able to keep pace with TV for the foreseeable future, he believes that podcast growth will plateau, at least for now.
“If we want to continue to grow our audience, it will take a long time to catch up with how much our listenership has grown,” Nusbaumsaid.
“There are lots of people who have been following podcasts since they were first released in the early 2000s and now they are going to watch the content again,” he added.
“And they’re not going to want to miss a podcast.”
Read more: What you need to know about podcasts, podcasts, and audio podcastingWhat’s on tap?
What’s in the works?
When it comes to the future of podcasts, the majority of shows will be in the form of live shows, which are usually produced by small producers who are working to raise their profile.
But there are a few shows that are currently in the pipeline that could eventually move into live programming.
One is a podcast hosted by the creators of the podcast series, “The Mary Sue,” which premiered in October and will premiere on March 13.
That show is set to be available to download, and Nusmanbsaid that there will be a live episode of the show.
“I know that the Mary Sue has the kind of community of creators and writers that are really, really good about this format,” Nussmanbs said.
“They know that it’s going to work.
And that they’re going to have a lot of content to share.”Read More